Bharat Atta
The Union Minister for Consumer Affairs, Food, and Public Distribution, Piyush Goyal, has unveiled a pioneering initiative named ‘Bharat Atta.’ This initiative aims to make wheat flour more accessible and affordable to consumers under the ‘Bharat’ brand
Desh Ka No.1* Atta Brand
Bharat Atta is meticulously crafted from the finest wheat fields across the nation. With 100% Atta and zero Maida, it perfectly complements your home-cooked meals.
Sourcing
Sourced from over 1000 Selection Centres
Processing
3 Step Cleaning Process
Grinding
Ground with Traditional Chakki
Bharat Atta Scheme
PM Modi’s government introduces ‘Bharat Atta’ at Rs 27.50/kg. Sale managed by NAFED, NCCF, Kendriya Bhandar via 800 vans, 2,000 outlets
Backed by Union Food and Consumer Affairs Ministry
- Announced the allocation of 2.5 lakh tonnes of wheat from FCI
- Wheat will be provided at ₹21.50 per kg to Nafed, NCCF, and Kendriya Bhandar
- The flour will be marketed under the brand ‘Bharat Atta’ at ₹27.50 per kg.
Price Control Strategy
- Bharat Atta distribution facilitated through cooperatives NAFED, NCCF, and Kendriya Bhandar
- Distribution channels include 800 mobile vans and over 2,000 outlets nationwide
- Government’s subsidized sale of essential commodities like chana dal, tomato, and onion effectively curbing price inflation, as per the minister’s statement
Introducing Bharat Atta to redefine affordability and nutrition
Shri Narendra Modi
Honourable Prime Minister, Bharat (India)